Post by account_disabled on Dec 19, 2023 7:59:02 GMT
Why 10? It doesn't matter whether there are 25,000 responses or 400 million, there are only 10 results on 1st page and, on average, 95% of Internet users do not go past this 1st page. So whatever the market, there are always 10 competitors, even if from time to time Google has fun offering only 7 results. So competition is not a number of results. Competition is competition to be on the first page and which is measured by the difficulty of being present there. This is what SEO tools call KD, Keyword Difficulty. The beauty of the subject is that each tool has its own method of calculation and its interpretation of this difficulty.
We therefore easily understand, I think, that competition, the difficulty of appearing in the Email Data first 10 results has nothing to do with the level of demand from Internet users. It has to do with the strategy of the players in place and with their efficiency in managing their site and in particular their approach to SEO. We therefore very often have demand segments, market niches where there is very low demand but where the 1st page is unattainable and other niches where the demand is high but the 1st page is quite easy to reach. When we can identify them, we are the kings of oil. This is, among other things, our expertise and the reason why our clients have many more leads for much less money.
For this to be truly effective, free or freemium tools (even Google Keyword Planner) are not relevant. None of them allows you to have an exhaustive vision that allows you to choose the most promising niches. Towards a blue ocean strategy If we want to go even further, this approach, when put in place, allows us to develop a blue ocean strategy. As I explain in this article “Blue Ocean: how to implement a digital blue ocean strategy”, an ocean bleu digital is a market segment or niche in which demand is medium or high and competition is medium or low. Experience shows that such a strategy is very often possible. This certainly requires an investment up front, but then you get excellent results.
We therefore easily understand, I think, that competition, the difficulty of appearing in the Email Data first 10 results has nothing to do with the level of demand from Internet users. It has to do with the strategy of the players in place and with their efficiency in managing their site and in particular their approach to SEO. We therefore very often have demand segments, market niches where there is very low demand but where the 1st page is unattainable and other niches where the demand is high but the 1st page is quite easy to reach. When we can identify them, we are the kings of oil. This is, among other things, our expertise and the reason why our clients have many more leads for much less money.
For this to be truly effective, free or freemium tools (even Google Keyword Planner) are not relevant. None of them allows you to have an exhaustive vision that allows you to choose the most promising niches. Towards a blue ocean strategy If we want to go even further, this approach, when put in place, allows us to develop a blue ocean strategy. As I explain in this article “Blue Ocean: how to implement a digital blue ocean strategy”, an ocean bleu digital is a market segment or niche in which demand is medium or high and competition is medium or low. Experience shows that such a strategy is very often possible. This certainly requires an investment up front, but then you get excellent results.