Post by account_disabled on Feb 18, 2024 5:43:44 GMT
Okay content marketers, I have a serious question for you… Of all the content you created in 2013, how much did you plan strategically? I’m not talking about writing a few blog post titles in a calendar a week in advance, but actually planning – who the content is for, where it will be seen, how it will be received. Style, format, tone, how everything works together – you know, strategic content. Content marketers get so caught up in production, that we forget there’s a reason it’s called “content strategy”. Before you know it, 2014 will be here.
Don’t end up in the same production hamster wheel you’ve been on since Buy TG Database 2009. If you’ll humor me, I’d like to share the 5-step process I’ve developed for my clients that makes content more strategic, efficient and powerful. Step 1: Sourcing Topics – Pick a Handful of Online Communities Base Your Content Strategy On What They Need. When you create content, who are you creating it for? I can’t explain it, but when something is created for you, it just feels different. Ask any online writer that “speaks to you” how they do it, and they’ll likely tell you they read lots of comment threads, forums or social media groups about their particular subject.
As a writer, it’s much easier to create content for a small group of real people than it is to write for the abstract and faceless “audience” we talk so much about. Google+ communities are a great starting point for your content strategy Click for full-size image Seriously, check out Quora or use your main keywords in Google+ Communities or Linkedin Groups. There’s no shortage of real people asking questions that can be answered in an in-depth piece of content. Content marketing with weird memes This weird meme, like so much viral content, originated on Reddit.
Don’t end up in the same production hamster wheel you’ve been on since Buy TG Database 2009. If you’ll humor me, I’d like to share the 5-step process I’ve developed for my clients that makes content more strategic, efficient and powerful. Step 1: Sourcing Topics – Pick a Handful of Online Communities Base Your Content Strategy On What They Need. When you create content, who are you creating it for? I can’t explain it, but when something is created for you, it just feels different. Ask any online writer that “speaks to you” how they do it, and they’ll likely tell you they read lots of comment threads, forums or social media groups about their particular subject.
As a writer, it’s much easier to create content for a small group of real people than it is to write for the abstract and faceless “audience” we talk so much about. Google+ communities are a great starting point for your content strategy Click for full-size image Seriously, check out Quora or use your main keywords in Google+ Communities or Linkedin Groups. There’s no shortage of real people asking questions that can be answered in an in-depth piece of content. Content marketing with weird memes This weird meme, like so much viral content, originated on Reddit.