Post by sakibkhan49 on Feb 25, 2024 5:41:39 GMT
Restyling a logo becomes necessary when the brand image is no longer in line with changes in society, or when it is no longer captivating and does not communicate the values for which it was designed. Rebranding is the process of strategically changing a company's brand identity . How does rebranding work? It can include the attribution of a new name, logo, design or communication strategy to a brand already consolidated in the market, creating a differentiated identity and possibly modifying the company's positioning in the market. But, in most cases, it is the logo that undergoes the main restyling. When restyling famous logos, it is important to respect the old brand and above all its history, so as not to confuse already loyal customers, but at the same time the rebranding of logos can be an opportunity to attract new customers who can get closer to the brand. Why change your identity?
I'll start by saying that changing brand strategy can have many Chinese UK Phone Number List pros and cons, in fact various elements must be considered in the analysis phase. When doing and talking about branding, you always need to analyze and understand the market sector you are talking about and working in. The Economic Times emphasizes the distinction between proactive and reactive rebranding to explain the motivations that can lead an organization to implement a rebranding strategy . Proactive rebranding occurs when the company believes that the change in question may represent an opportunity to improve brand image and business growth or a strategy to innovate, address new markets or targets, or strengthen the relationship with the original target .
The objective may be to maintain relevance, innovation and updating in the sector or, possibly, maintain coherence between the evolution of the business and the brand identity. In reactive rebranding there is a response to specific events: In response to changes or innovations by competitors that in some way impose on the company the need to update itself to maintain its competitive advantage. It may have to do with a corporate scandal that has damaged the brand reputation and, therefore, in this way you can aim to improve the perception that consumers have of the company.
I'll start by saying that changing brand strategy can have many Chinese UK Phone Number List pros and cons, in fact various elements must be considered in the analysis phase. When doing and talking about branding, you always need to analyze and understand the market sector you are talking about and working in. The Economic Times emphasizes the distinction between proactive and reactive rebranding to explain the motivations that can lead an organization to implement a rebranding strategy . Proactive rebranding occurs when the company believes that the change in question may represent an opportunity to improve brand image and business growth or a strategy to innovate, address new markets or targets, or strengthen the relationship with the original target .
The objective may be to maintain relevance, innovation and updating in the sector or, possibly, maintain coherence between the evolution of the business and the brand identity. In reactive rebranding there is a response to specific events: In response to changes or innovations by competitors that in some way impose on the company the need to update itself to maintain its competitive advantage. It may have to do with a corporate scandal that has damaged the brand reputation and, therefore, in this way you can aim to improve the perception that consumers have of the company.