Post by account_disabled on Mar 5, 2024 5:02:08 GMT
“ I love NY”: a new image to revive the city's reputation Who has never seen the famous “ I love NY ” logo anywhere in the world at least once ? In reality it is something more than a simple brand, since it has represented a real instrument of rebirth for the Big Apple. I love New York - logo In the Seventies New York was going through a very dark period due to the effects of the 1973 oil crisis, the risk of bankruptcy and above all rampant crime that made the city appear like a dangerous place to be avoided. An intervention was necessary to revive the image of the city, which arrived in 1977 thanks to Milton Glaser , a New York artist and designer, who with this logo gave life to one of the first examples of territorial marketing . I love NY, more than ever After the attack of September 11, 2001, Glaser modified the logo, adding a bruise on the heart and the phrase "more than ever" Glaser managed to create a visual communication that in its simplicity and immediacy has entered the collective imagination, has managed to defy the years and even several re-brandings.
In fact, over time the city's logo has been updated, yet "I love NY" has never gone out of fashion and, printed on t-shirts, mugs and souvenirs of all kinds, is still capable of generating millions of dollars in profit every year. “It's Bologna”: an identity to build together Even in Italy there is no shortage of cities in which local administrations have understood the importance of communication as a strategic factor to strengthen the attractiveness of the territory and the resulting economic development. Bologna is certainly one of these with its " Bologna City Branding " project, launched by the municipality since 2012. The target? Define Belgium Phone Number the positioning of the city and promote a unique identity at a national but also international level , which could be perceived by tourists and at the same time in which citizens could be recognised. The winning project, selected from over 500 proposals, was " It's Bologna " which answered a crucial question: How to create an image of the city in which everyone can recognize themselves? The answer is simple: finding a way for everyone to contribute to its construction. From here the idea of a participatory , open and dynamic logo was born. First of all, an interactive alphabet of symbols attributable to some typical archetypes of Bologna was created: the city walls, the mosaic brick, the cross of the city's heraldic banner, etc.
It's Bologna - city branding Source: Urban Innovation Foundation By combining these signs with the writing "è Bologna" from time to time it is possible to associate a different idea with the identity of the city. brand Bologna Source: Urban Innovation Foundation To allow everyone to take part in the construction of the "history" of the city, a web platform has been created where everyone can quickly create their own personalized logo, inserting a keyword that represents Bologna, and share it on social media. Eindhoven, “the city of lights”: 3 pillars to be reborn Eindhoven has long been known as the "City of lights", an image built around the presence of Philips , founded in this southern Dutch town in 1891. However, at the end of the 1980s the multinational went through a strong crisis with the closure of 70 factories and the cutting of 50,000 jobs. This dark moment brought with it an unprecedented economic but also identity crisis for Eindhoven. However, the city managed to rise again thanks to a positioning plan started in 2009, focusing on a long-term city branding strategy (10 years). To understand where to start from for the relaunch, citizens were involved, asked to express their perception of the city: the strengths that emerged from the survey were: knowledge, design, technology .
In fact, over time the city's logo has been updated, yet "I love NY" has never gone out of fashion and, printed on t-shirts, mugs and souvenirs of all kinds, is still capable of generating millions of dollars in profit every year. “It's Bologna”: an identity to build together Even in Italy there is no shortage of cities in which local administrations have understood the importance of communication as a strategic factor to strengthen the attractiveness of the territory and the resulting economic development. Bologna is certainly one of these with its " Bologna City Branding " project, launched by the municipality since 2012. The target? Define Belgium Phone Number the positioning of the city and promote a unique identity at a national but also international level , which could be perceived by tourists and at the same time in which citizens could be recognised. The winning project, selected from over 500 proposals, was " It's Bologna " which answered a crucial question: How to create an image of the city in which everyone can recognize themselves? The answer is simple: finding a way for everyone to contribute to its construction. From here the idea of a participatory , open and dynamic logo was born. First of all, an interactive alphabet of symbols attributable to some typical archetypes of Bologna was created: the city walls, the mosaic brick, the cross of the city's heraldic banner, etc.
It's Bologna - city branding Source: Urban Innovation Foundation By combining these signs with the writing "è Bologna" from time to time it is possible to associate a different idea with the identity of the city. brand Bologna Source: Urban Innovation Foundation To allow everyone to take part in the construction of the "history" of the city, a web platform has been created where everyone can quickly create their own personalized logo, inserting a keyword that represents Bologna, and share it on social media. Eindhoven, “the city of lights”: 3 pillars to be reborn Eindhoven has long been known as the "City of lights", an image built around the presence of Philips , founded in this southern Dutch town in 1891. However, at the end of the 1980s the multinational went through a strong crisis with the closure of 70 factories and the cutting of 50,000 jobs. This dark moment brought with it an unprecedented economic but also identity crisis for Eindhoven. However, the city managed to rise again thanks to a positioning plan started in 2009, focusing on a long-term city branding strategy (10 years). To understand where to start from for the relaunch, citizens were involved, asked to express their perception of the city: the strengths that emerged from the survey were: knowledge, design, technology .