Post by account_disabled on Mar 5, 2024 6:07:29 GMT
One of the questions we most often hear asked in the agency by retail clients regarding social media is: "Do we have to be on all channels?", while the correct question should be another, namely, which are the social media most used by my customers? Whether you are a large or small retailer, your social media presence plan cannot ignore two important considerations: type of retail customer you want to reach; goals of your social media presence. In this post we will delve into the first point - that is, type of retail customer - and we will see together: how consumers use social media in the purchasing process which channels to choose for your social media marketing plan.
HOW CONSUMERS USE SOCIAL NETWORKS Let's start from a fundamental point: why should a retailer have a social communication plan ? If you are among those who think that people are on social networks for entertainment only, you need to think again and partially abandon this Hong Kong Telegram Number Data belief. Social networks are able to influence purchasing decisions and it is important to be present in a strategic and planned manner. Let's see how they intervene and influence the Italian consumer: Inspiration: 37 % of consumers say they are inspired by social networks for their purchases; this figure grows further if we focus on Millennials (17-37 years old): 42% consider traditional social media (Facebook, Twitter) the main source of inspiration for their purchases. Opinions and comments: 48 % of consumers consult social networks to read reviews, comments and feedback on brands and products.
Promotional offers: 38 % of Italians use them to receive and discover ongoing promotions . Interaction with the brand: 56 % of those interviewed were influenced in their purchases by the positive interaction they had with the brand on social channels. (Source: Total retail 2017 , PWC) 2. WHICH SOCIAL MEDIA CHANNELS ARE YOUR CUSTOMERS ON? After seeing how users use social networks and why it is important for retailers to be present on social media, we now need to understand how to choose the social media channels best suited to your business. It seems obvious, but the right social media are the ones your real and potential customers are on. Each social platform has its own type of language and 'selects' a different audience based on age, gender and preference. For example, women prefer visual social networks (Instagram, YouTube, Snapchat, Pinterest) when looking for inspiration for their purchases.
HOW CONSUMERS USE SOCIAL NETWORKS Let's start from a fundamental point: why should a retailer have a social communication plan ? If you are among those who think that people are on social networks for entertainment only, you need to think again and partially abandon this Hong Kong Telegram Number Data belief. Social networks are able to influence purchasing decisions and it is important to be present in a strategic and planned manner. Let's see how they intervene and influence the Italian consumer: Inspiration: 37 % of consumers say they are inspired by social networks for their purchases; this figure grows further if we focus on Millennials (17-37 years old): 42% consider traditional social media (Facebook, Twitter) the main source of inspiration for their purchases. Opinions and comments: 48 % of consumers consult social networks to read reviews, comments and feedback on brands and products.
Promotional offers: 38 % of Italians use them to receive and discover ongoing promotions . Interaction with the brand: 56 % of those interviewed were influenced in their purchases by the positive interaction they had with the brand on social channels. (Source: Total retail 2017 , PWC) 2. WHICH SOCIAL MEDIA CHANNELS ARE YOUR CUSTOMERS ON? After seeing how users use social networks and why it is important for retailers to be present on social media, we now need to understand how to choose the social media channels best suited to your business. It seems obvious, but the right social media are the ones your real and potential customers are on. Each social platform has its own type of language and 'selects' a different audience based on age, gender and preference. For example, women prefer visual social networks (Instagram, YouTube, Snapchat, Pinterest) when looking for inspiration for their purchases.