Post by account_disabled on Nov 23, 2023 4:31:22 GMT
When we talk about advertising law we mean the set of all the regulations that govern the methods and language that must be used when making promotions. Basic principle is that advertising must be declared And the protection is aimed both at consumers and competing companies. If anyone thinks that in advertising, online, offline, television and radio, we can say what we want, they are wrong. Italian law is very strict in this regard. With this article we want to provide an overview that addresses the topic starting from what can be said, to what must be said, up to the management of the back-and-forth of sponsored advertising in Google ads. Yes, the law goes this far: it also regulates the use of keywords in specific cases.
Advertising law: introduction Meanwhile, what does the term “advertising” mean ? Let's take the Phone Number List definition from Wikipedia which is fitting: Advertising refers to that form of mass communication used by companies to create consensus around their image, with the aim of achieving their marketing objectives . The main characteristic of advertising communication is therefore to disseminate pre-packaged paid messages through the mass media, with the aim that consensus is transformed into positive attitudes or behaviors on the part of the public or consumer which do not consist solely or simply in the purchase of the product or service: advertising informs, persuades and seduces the public and is considered correct if it creates loyalty in the end user based on civil and humanising principles.
In this context, the distinction between organic advertising, i.e. non-paid advertising, and advertising, i.e. the actual campaigns, is not relevant. What is important is that a brand or product is being promoted. There is no advertising code that deals with advertising law. There are multiple regulations that the company must take into account when creating a marketing strategy, and they are all based on the principle of correctness and transparency of commercial communication . Most of the rules of advertising law concern the content: what can be said, what must not be said, how the message can be conveyed. But, as we will see, the marketing strategy itself can also be involved when talking about Google Ads. The subjects protected by these regulations are the consumer, with the Consumer Code, and the competitors, with the Industrial Property Code, which protects the brand, and with the Legislative Decree.
Advertising law: introduction Meanwhile, what does the term “advertising” mean ? Let's take the Phone Number List definition from Wikipedia which is fitting: Advertising refers to that form of mass communication used by companies to create consensus around their image, with the aim of achieving their marketing objectives . The main characteristic of advertising communication is therefore to disseminate pre-packaged paid messages through the mass media, with the aim that consensus is transformed into positive attitudes or behaviors on the part of the public or consumer which do not consist solely or simply in the purchase of the product or service: advertising informs, persuades and seduces the public and is considered correct if it creates loyalty in the end user based on civil and humanising principles.
In this context, the distinction between organic advertising, i.e. non-paid advertising, and advertising, i.e. the actual campaigns, is not relevant. What is important is that a brand or product is being promoted. There is no advertising code that deals with advertising law. There are multiple regulations that the company must take into account when creating a marketing strategy, and they are all based on the principle of correctness and transparency of commercial communication . Most of the rules of advertising law concern the content: what can be said, what must not be said, how the message can be conveyed. But, as we will see, the marketing strategy itself can also be involved when talking about Google Ads. The subjects protected by these regulations are the consumer, with the Consumer Code, and the competitors, with the Industrial Property Code, which protects the brand, and with the Legislative Decree.